The audit that started with one query
A single slow lookup led us through a whole site's architecture.
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Sam Adeyemi
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When a transient is the wrong answer
Caching a value is easy. Knowing when it stops being true is not.
Staging sites that tell the truth
If staging does not match production, it is just a nice place to feel confident.
Designing the empty state
What a site looks like on its first day says a lot about its theme.
Getting structured data right
Double-encoded titles and other things search engines politely ignore.
What the search box costs you
Every unique term misses the page cache. Plan for it.
Stale caches and the people who find them
Your editor will notice before your monitoring does.
Launch week, hour by hour
What actually happened, including the parts we would rather forget.